Author Question: When market researchers attempt to find out who the opinion leaders in a community are, they are ... (Read 46 times)

CQXA · **on:** Jul 1, 2018

When market researchers attempt to find out who the opinion leaders in a community are, they are really searching out potential customers':

a. instrumental leaders
b. primary groups
c. reference groups
d. significant others

Question 2

The youth culture in contemporary American society is a result of:

a. emphasis on youth in the mass media
b. rising expectations regarding educational attainment
c. the failure of schools to educate adolescents adequately
d. the process of secularization