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Author Question: People become opinion leaders because they a. have no vested interest in whether consumers actually ... (Read 114 times)

frankwu

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on: Jun 28, 2018
People become opinion leaders because they
 a. have no vested interest in whether consumers actually heed their opinions.
  b. are dissatisfied with their present knowledge of a product category.
  c. have an intrinsic interest in and enjoyment of products.
  d. dislike the products.
  e. have a need to be alone.

Question 2

Which of the following bits of information about the prospect and/or the prospect's company is probably least important for the salesperson to know before making the first sales call?
 a. The prospect's name and title.
 b. The products (goods and services) the prospect's company makes or sells.
 c. The prospect's current suppliers.
 d. The prospect's birthday.
 e. The prospect's personality type.


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alvinum

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

d


frankwu

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Reply #2 on: Jun 28, 2018
Thank you :)


alvinum

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Reply #3 on: Jun 28, 2018
Happy to help you


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