This topic contains a solution. Click here to go to the answer

Author Question: People become opinion leaders because they a. have no vested interest in whether consumers actually ... (Read 144 times)

frankwu

  • Hero Member
  • *****
  • Posts: 549
People become opinion leaders because they
 a. have no vested interest in whether consumers actually heed their opinions.
  b. are dissatisfied with their present knowledge of a product category.
  c. have an intrinsic interest in and enjoyment of products.
  d. dislike the products.
  e. have a need to be alone.

Question 2

Which of the following bits of information about the prospect and/or the prospect's company is probably least important for the salesperson to know before making the first sales call?
 a. The prospect's name and title.
 b. The products (goods and services) the prospect's company makes or sells.
 c. The prospect's current suppliers.
 d. The prospect's birthday.
 e. The prospect's personality type.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

alvinum

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

C

Answer to Question 2

d





 

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

For a complete list of videos, visit our video library