What are qualitative and quantitative research methods? If you, ...

[kamilo84]

What are qualitative and quantitative research methods? If you, as a researcher, were interested in the way-of-life details of a group of people, which type of research would you be more likely to conduct?
 
  What will be an ideal response?

Question 2

Advertisements that portray romantic couples with images of one man and one woman convey __________ messages about sexual orientation.
 
  a. homonormative
  b. heteronormative
  c. homophobic
  d. gendernormative

[mjenn52]

Answer to Question 1

Quantitative research methods attempt to understand the social world through statistical and other numeric means. Qualitative research methods consider those aspects of our society that cannot easily be communicated in numbers, such as art, emotion, and irrationality, using words, observations, or pictures.
Researchers who are more interested in way-of-life details of a group of people, which are often difficult to capture numerically, would be more likely to conduct ethnographic research, a type of qualitative research that relies on close observation, rather than quantitative research.

Answer to Question 2

b