Author Question: People are more likely to be persuaded by a message delivered by someone ____. a. with whom they ... (Read 150 times)

plus1 · **on:** Jun 19, 2018

People are more likely to be persuaded by a message delivered by someone ____.

a. with whom they share some similarity
b. who is not highly attractive
c. who seems quite different from themselves
d. who seems unaffected by current trends

Question 2

Efforts to persuade using negative emotions are very common. When are they likely to be most effective?

a. when negative consequences are depicted graphically
b. when listeners are jolted out of complacency by their anxiety
c. when they provide the most data to establish negative consequences
d. when listeners are given an action step that they can take to reduce their anxiety