Dividing a population on the basis of age, gender, income, or education is ________.
A) Demographics
B) Marketing statistics
C) Behavioral data
D) Psychographics
E) Geographics
Question 2
Which segment of the market comes before the average of the market and is most likely to want to see a whole product solution and a value proposition before buying?
a. innovators
b. early adopters
c. laggards
d. early majority