Dividing the market by purchase behaviors that have been observed is ________ segmentation.
A) Behavioral
B) Psychographic
C) Demographic
D) Geographic
E) All of the above
Question 2
Which of the following can help prevent a scandal, such as Enron?
A) Do not treat company profits as personal funds.
B) Keep accurate records.
C) Create an advisory board.
D) All of the above
E) None of the above