There are two primary rules of thumb for deciding if intellectual ...

[captainjonesify]

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace.
 
  Second, a firm should determine if its intellectual property ________.
  A) is directly related to its competitive advantage
  B) could be licensed to another company
  C) is more than three years old
  D) is something that was developed in-house
  E) rightfully belongs to the firm or the employees who developed it

Question 2

Franchise operating guidelines ________.
 
  A) Vary considerably
  B) Are constant
  C) Are always well defined
  D) Never change
  E) All of the above

[sarah_brady415]

Answer to Question 1

A

Answer to Question 2

A

[captainjonesify]

Excellent

[lcapri7]

Gracias!