Author Question: There are two primary rules of thumb for deciding if intellectual property protection should be ... (Read 110 times)

captainjonesify · **on:** Jul 6, 2018

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace.

Second, a firm should determine if its intellectual property ________.
A) is directly related to its competitive advantage
B) could be licensed to another company
C) is more than three years old
D) is something that was developed in-house
E) rightfully belongs to the firm or the employees who developed it

Question 2

Franchise operating guidelines ________.

A) Vary considerably
B) Are constant
C) Are always well defined
D) Never change
E) All of the above