Author Question: Paul Mason's firm sells medical equipment to heart surgeons. The company fields a direct sales force ... (Read 56 times)

penguins · **on:** Jul 6, 2018

Paul Mason's firm sells medical equipment to heart surgeons. The company fields a direct sales force that travels the country demonstrating its equipment to heart surgeons and hospital administrators.

Recently, Paul's company started producing equipment for eye surgeons, partly to maximize the value of his sales force, which can now call on both heart surgeons and eye surgeons when it makes hospital visits. Paul's firm is attempting to capture economies of ________ through this strategy.
A) reach
B) scope
C) capacity
D) range
E) scale

Question 2

Which of the following statements is incorrect regarding the executive summary of a business plan?

A) It is a short overview of the entire business plan.
B) In many instances an investor will first ask for a copy of a firm's executive summary and will request a copy of the full business plan only if the executive summary is sufficiently convincing.
C) It is arguably the most important section of the business plan.
D) It should not exceed two single-spaced pages.
E) The executive summary is the first thing that should be written in preparing a business plan.