Answer to Question 1
FALSE
Answer to Question 2
The first step in selecting a target market is to study the industry in which the firm intends to compete and determine the different potential niche or target markets in that industry. This process is called market segmentation and is important because a new firm typically only has enough resources to target one market segment, at least initially. Markets can be segmented in many ways, such as by geography (city, state, country), demographic variables (age, gender, family size, income), psychographic variables (personality, lifestyle, values), behavioral variables (benefits sought, product usage rate, brand loyalty) and product type (varies by product). Sometimes a firm segments its market on more than one dimension to drill down to a specific market that the firm thinks it is uniquely capable of serving. For example, in its market segmentation, GreatCall, the cell phone service provider for older people, probably segmented the cell phone market by age and by benefits sought.
Examples of structures in which extensive surface area is important for function.
Figure 7.1 shows the rapid decline in the trust of Americans in government since the 1960s. This de
In countries where water can be contaminated, breastfeeding is an important option for the health of ...
"Practice makes perfect"
Computer Models
Animated Shell models.