Author Question: Entrepreneurs are usually moderate, rather than high, risk-takers. Indicate whether the statement ... (Read 108 times)

tiara099 · **on:** Jul 6, 2018

Entrepreneurs are usually moderate, rather than high, risk-takers.

Indicate whether the statement is true or false

Question 2

What is gumshoe research and why is it important?

What will be an ideal response?

aadams68 · **Reply #1 on:** Jul 6, 2018

Answer to Question 1

TRUE

Answer to Question 2

Gumshoe research is simply doing what it takes to collect sufficient information to assess the target market feasibility of a product idea. A gumshoe is a detective or an investigator that scrounges around for information or clues wherever they can be found. This type of research can take creative forms. For example, if your idea is to sell educational toys, you might spend a week volunteering at a day care center and watch how children interact with toys. Similarly, you might spend some time browsing through a toy store and observing the types of toys that get the most attention. Gumshoe research is simply being inventive in regard to the activities that can be undertaken to better understand your industry and target market's attractiveness.