The Cola Corporation controls a bottle factory, a root beer brewery, and a bottling plant. This mix of businesses on the part of Cola Corp. is referred to as the business unit strategy.
Indicate whether this statement is true or false.
Question 2
Refer to Additional Case 1.3. The company's differentiation strategy is a type of:
Additional Case 1.3
Your company sells high-tech products throughout the world and is following a differentiation business strategy. The business environment for the company is volatile, rapidly changing, and highly complex. The company is highly entrepreneurial and has a strong moral commitment to quality products, employee job satisfaction, and corporate social responsibility. The management team has decided to create a common company culture among the various national and international subsidiaries.
A) corporate strategy.
B) defender strategy.
C) emergent strategy.
D) business unit strategy.
