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Author Question: The Cola Corporation controls a bottle factory, a root beer brewery, and a bottling plant. This mix ... (Read 56 times)

Diane

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on: Jul 6, 2018
The Cola Corporation controls a bottle factory, a root beer brewery, and a bottling plant. This mix of businesses on the part of Cola Corp. is referred to as the business unit strategy.
 
  Indicate whether this statement is true or false.

Question 2

Refer to Additional Case 1.3. The company's differentiation strategy is a type of:
 
  Additional Case 1.3
  Your company sells high-tech products throughout the world and is following a differentiation business strategy. The business environment for the company is volatile, rapidly changing, and highly complex. The company is highly entrepreneurial and has a strong moral commitment to quality products, employee job satisfaction, and corporate social responsibility. The management team has decided to create a common company culture among the various national and international subsidiaries.
 
  A) corporate strategy.
  B) defender strategy.
  C) emergent strategy.
  D) business unit strategy.


carlsona147

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Reply #1 on: Jul 6, 2018
Answer to Question 1

Answer: FALSE

Answer to Question 2

Answer: D


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