Amber had been struggling to come up with a creative idea for her marketing proposal for weeks. Frustrated, she decided to leave her office and go for a hike in the mountains to clear her mind.
She enjoyed taking in her natural surroundings and thought little about her work. When she arrived back at the office, she suddenly had a promising new idea occur to her. In what phase of creative decision making was Amber during her hike in the mountains?
A) Preparation
B) Incubation
C) Illumination
D) Verification
Question 2
If your boss said, Managing people is like playing a game of chess, he would most likely be exemplifying what?
A) The creative stage of preparation
B) The creative stage of incubation
C) The creative stage of illumination
D) The creative stage of verification
Spider preserved in amber
Eight weeks old human embryo
24 weeks old human fetus
Embryo and fetal development during weeks 1–25 of gestation.
Marketing: Real People, Real Choices
Wasp in Amber