Author Question: In the international razor blade market, Gillette was considered A) to have no advantage in ... (Read 148 times)

RODY.ELKHALIL · **on:** Jul 6, 2018

In the international razor blade market, Gillette was considered

A) to have no advantage in market timing.
B) a first-mover.
C) the lowest cost provider.
D) a late mover.

Question 2

Scale of involvement is

A) lowest when the firm exports its products to the foreign country.
B) lowest when the firm has a wholly owned subsidiary in the foreign country.
C) unrelated to the mode of entry.
D) highest with franchising in the foreign country.