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Author Question: In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is ... (Read 40 times)

s.tung

  • Hero Member
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  • Posts: 577
on: Jul 6, 2018
In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is known as a ________.
 
  A) star
  B) dog
  C) cash cow
  D) question mark

Question 2

Which of the following provides a framework for understanding diverse businesses and helps managers establish priorities for allocating resources?
 
  A) a differentiation matrix
  B) vertical integration
  C) a corporate portfolio matrix
  D) a strategic business unit


anoriega3

  • Sr. Member
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  • Posts: 323
Reply #1 on: Jul 6, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: C


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