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Author Question: In the BCG matrix, a ________ enjoys a high anticipated growth rate and a high market share. A) ... (Read 76 times)

casperchen82

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on: Jul 6, 2018
In the BCG matrix, a ________ enjoys a high anticipated growth rate and a high market share.
 
  A) question mark
  B) star
  C) cash cow
  D) dog

Question 2

Heavy investment in ________ will help take advantage of the market's growth and help maintain high market share.
 
  A) cash cows
  B) stars
  C) question marks
  D) dogs


joechoochoy

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  • Posts: 306
Reply #1 on: Jul 6, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: B


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