This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: CocoaChef Caf and Ptisserie specializes in lattes and cappuccinos. However, they note a decrease in ... (Read 59 times)

lracut11

  • Hero Member
  • *****
  • Posts: 536
on: Jul 6, 2018
CocoaChef Caf and Ptisserie specializes in lattes and cappuccinos. However, they note a decrease in sales as their customers become more health conscious.
 
  To cater to the changing demands, CocoaChef starts offering healthier options like iced teas and whole-grain snacks. Based on this information, which of the following market strategies is CocoaChef Caf and Ptisserie implementing?
  A) a diversification strategy
  B) product development strategy
  C) differentiation strategy
  D) market development strategy
  E) best-cost strategy

Question 2

When a firm chooses to sell new products in completely new markets, its strategic choice is known as ________.
 
  A) diversification
  B) market penetration
  C) differentiation
  D) product development
  E) market development


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

succesfull

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jul 6, 2018
Answer to Question 1

B

Answer to Question 2

A


lracut11

  • Member
  • Posts: 536
Reply 2 on: Jul 6, 2018
Gracias!

cam1229

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

Approximately one in four people diagnosed with diabetes will develop foot problems. Of these, about one-third will require lower extremity amputation.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

An alpine marmot at the end of summer. Note the fattened belly. An alpine marmot at the end of summer. Note the fattened belly.
Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi
Typical exhaust manifold gaskets. Note how they are laminated to allow the exhaust manifold to ... Typical exhaust manifold gaskets. Note how they are laminated to allow the exhaust manifold to ...
Remove the fuel injector cleaning canister’s top and regulator assembly. Note that there is an ... Remove the fuel injector cleaning canister’s top and regulator assembly. Note that there is an ...
Case of ONJ that occurred spontaneously. Note the white area, which is exposed necrotic bone. Case of ONJ that occurred spontaneously. Note the white area, which is exposed necrotic bone.
A non-interest-bearing five-year note for $54600.00 issued May 1, 2015, is discounted April 1, ... A non-interest-bearing five-year note for $54600.00 issued May 1, 2015, is discounted April 1, ...
Video: Glucose anabolism reactions: Glycogenolysis and Gluconeogenesis

For a complete list of videos, visit our video library