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Author Question: CocoaChef Caf and Ptisserie specializes in lattes and cappuccinos. However, they note a decrease in ... (Read 58 times)

lracut11

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on: Jul 6, 2018
CocoaChef Caf and Ptisserie specializes in lattes and cappuccinos. However, they note a decrease in sales as their customers become more health conscious.
 
  To cater to the changing demands, CocoaChef starts offering healthier options like iced teas and whole-grain snacks. Based on this information, which of the following market strategies is CocoaChef Caf and Ptisserie implementing?
  A) a diversification strategy
  B) product development strategy
  C) differentiation strategy
  D) market development strategy
  E) best-cost strategy

Question 2

When a firm chooses to sell new products in completely new markets, its strategic choice is known as ________.
 
  A) diversification
  B) market penetration
  C) differentiation
  D) product development
  E) market development


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succesfull

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Reply #1 on: Jul 6, 2018
Answer to Question 1

B

Answer to Question 2

A


lracut11

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Reply 2 on: Jul 6, 2018
Gracias!

dantucker

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Reply 3 on: Yesterday
Excellent

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