When company leaders choose to continue selling more of their ...

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When company leaders choose to continue selling more of their existing products to the current market, they are choosing the ________.
 
  A) product development strategy
  B) market development strategy
  C) diversification strategy
  D) market penetration strategy
  E) transaction strategy

Question 2

Greensville-based Agile Shoes makes shoes exclusively for kids and sells all its products within the region. To increase sales, the company begins an extensive advertising campaign targeted at parents of children in Greensville schools.
 
  Which of the following market strategies is the company using?
  A) transaction strategy
  B) market penetration strategy
  C) diversification strategy
  D) market development strategy
  E) product development strategy

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Answer to Question 1

D

Answer to Question 2

B