Briefly discuss the importance of credibility as a characteristic ...

[elizabeth18]

Briefly discuss the importance of credibility as a characteristic of the sender in the model of persuasive communication.
 
  What will be an ideal response?

Question 2

Organizational culture is a primary force for change within an organization.
 
  Indicate whether the statement is true or false

[fraziera112]

Answer to Question 1

Messages are always more persuasive when they are sent from those whom the receivers perceive as being credible. Leaders are credible because thy have legitimate power. Moral integrity (honesty) and emotional intelligence (empathy) can also produce credibility.

Answer to Question 2

You are a life saver.