Author Question: Angela Wilkins, CEO of Book Smart Publishing, was apprehensive about signing new author Grace Felix ... (Read 47 times)

bobbie

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Angela Wilkins, CEO of Book Smart Publishing, was apprehensive about signing new author Grace Felix to a large book deal, but decided to go against her own judgement in favor of the editors who thought the book would be a huge seller.
 
  As the date of publication approached, Angela grew even more nervous, now convinced not only that the book would be unpopular, but that Grace would be a poor marketer of her own work. Angela began to pull back on her company's commitment to market the book, reallocating virtually all of the marketing budget for Grace's book to another proven seller. When Grace's book finally did publish, it did horribly.
 
  Which of the following is NOT true of the above scenario?
  A) Angela Wilkins' negative attitude and diminished commitment to Grace's book probably helped seal its fate as a poor seller.
  B) Grace's knowledge of Angela's lack of faith in her as an author and promoter of her own work probably resulted in her actually performing poorly as a spokesperson for her book.
  C) Angela Wilkins' fear and prediction that Grace's book would be a poor seller resulted in a self-fulfilling prophecy.
  D) Angela Wilkin's lack of confidence in the potential of Grace's book was rooted in a knowledge of predictor bias.

Question 2

Which of the following observations does NOT help employees form their psychological contracts?
 
  A) treatment of coworkers
  B) behaviors of managers
  C) distribution of outcomes
  D) experiences of colleagues



leahchrapun

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Answer to Question 1

D

Answer to Question 2

D



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