Author Question: Which of the following types of property rights is typically used to protect the name of a product ... (Read 41 times)

fagboi

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Which of the following types of property rights is typically used to protect the name of a product and any symbols or logos associated with it?
 
  A) patent
  B) trademark
  C) copyright
  D) industrial design right

Question 2

Differentiate between matrix structure and product team structure.
 
  What will be an ideal response?



jsm54321

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Answer to Question 1

B

Answer to Question 2

Both matrix structure and product team structure make use of teams to coordinate activities, but they differ in two major respects. First, team members in a product team structure have only one boss: the product team manager. Team members in a matrix structure have two bossesthe product manager and the functional managerand thus divided loyalty. They must juggle the conflicting demands of the function and the product.

Second, in the matrix structure, team membership is not fixed. Team members move from team to team, to where their skills are most needed.



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