Author Question: Citibank decides to open a call center in Mumbai, India because a detailed analysis of the ... (Read 85 times)

faduma · **on:** Jul 7, 2018

Citibank decides to open a call center in Mumbai, India because a detailed analysis of the country-specific advantages suggests that India is the optimal place for responding to customers' calls.

Citibank is exploiting ________ by running a call center in India.
A) value configuration synergies
B) location economies
C) geographic arbitrage
D) value offshoring

Question 2

A global brand can best be defined as which of the following?

A) a brand with a complicated value-chain
B) a brand with a high rate of repeat customers
C) a brand with a varying marketing campaign
D) a brand with a standardized look and personality

Question 3

The number of distributors that it takes to get a product from a manufacturer to the customer is called the channel length.

Indicate whether the statement is true or false

nikmaaacs · **Reply #1 on:** Jul 7, 2018

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