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Author Question: Citibank decides to open a call center in Mumbai, India because a detailed analysis of the ... (Read 26 times)

faduma

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Citibank decides to open a call center in Mumbai, India because a detailed analysis of the country-specific advantages suggests that India is the optimal place for responding to customers' calls.
 
  Citibank is exploiting ________ by running a call center in India.
  A) value configuration synergies
  B) location economies
  C) geographic arbitrage
  D) value offshoring

Question 2

A global brand can best be defined as which of the following?
 
  A) a brand with a complicated value-chain
  B) a brand with a high rate of repeat customers
  C) a brand with a varying marketing campaign
  D) a brand with a standardized look and personality

Question 3

The number of distributors that it takes to get a product from a manufacturer to the customer is called the channel length.
 
  Indicate whether the statement is true or false


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nikmaaacs

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faduma

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Reply 2 on: Jul 7, 2018
Excellent


Dnite

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Reply 3 on: Yesterday
Wow, this really help

 

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