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Author Question: All of the following are problems of using a worldwide brand EXCEPT which one? A) Brand names may ... (Read 17 times)

Bernana

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All of the following are problems of using a worldwide brand EXCEPT which one?
 
  A) Brand names may carry a different association in another language.
  B) Pronunciation may be difficult in another language.
  C) Acquired brand names cannot be legally changed.
  D) Pictogram alphabets need visual appeal in addition to phonetic appeal.

Question 2

What is typically the most difficult aspect of an export plan for SMEs?
 
  A) finding a freight forwarder
  B) identifying core competencies
  C) creating countertrade activities
  D) targeting the right foreign market


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marict

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Bernana

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Reply 2 on: Jul 7, 2018
Gracias!


dawsa925

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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