The small list of brand names, typically five or fewer names, ...

[waynest]

The small list of brand names, typically five or fewer names, that comes to mind when a product or service category is mentioned is known as the .
 a. intersection set
  b. product line extension
  c. evoked set
  d. brand extension

Question 2

Which of the following is an essential criteria for communication to be considered as an advertisement?
 a. The communication must be noncommercial.
  b. It must be a mass-mediated attempt to persuade.
  c. The message conveyed must be short.
  d. It must involve face-to-face communication.

[bhavsar]

Answer to Question 1

c

Answer to Question 2

b

[waynest]

YES! Correct, THANKS for helping me on my review

[upturnedfurball]

Gracias!