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Author Question: The small list of brand names, typically five or fewer names, that comes to mind when a product or ... (Read 209 times)

waynest

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on: Jun 29, 2018
The small list of brand names, typically five or fewer names, that comes to mind when a product or service category is mentioned is known as the .
 a. intersection set
  b. product line extension
  c. evoked set
  d. brand extension

Question 2

Which of the following is an essential criteria for communication to be considered as an advertisement?
 a. The communication must be noncommercial.
  b. It must be a mass-mediated attempt to persuade.
  c. The message conveyed must be short.
  d. It must involve face-to-face communication.


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bhavsar

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


waynest

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Reply 2 on: Jun 29, 2018
Excellent

adammoses97

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Reply 3 on: Yesterday
Gracias!

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