Author Question: Many brand names have become so common that they are now generic terms for a particular product ... (Read 105 times)

crobinson2013 · **on:** Jun 29, 2018

Many brand names have become so common that they are now generic terms for a particular product category. Which of the following is the best example of this?
A) Mrs. Butterworths
B) Charmin
C) Bic
D) Crispix
E) Kleenex

Question 2

The degree to which the price of a product enhances a customer's satisfaction with the purchase experience and with the product after the purchase is part of their
A) response.
B) reference.
C) interpretation.
D) price satisfaction.
E) price-consciousness.