Author Question: The small list of brand names, typically five or fewer names, that comes to mind when a product or ... (Read 193 times)

waynest · **on:** Jun 29, 2018

The small list of brand names, typically five or fewer names, that comes to mind when a product or service category is mentioned is known as the .
a. intersection set
b. product line extension
c. evoked set
d. brand extension

Question 2

Which of the following is an essential criteria for communication to be considered as an advertisement?
a. The communication must be noncommercial.
b. It must be a mass-mediated attempt to persuade.
c. The message conveyed must be short.
d. It must involve face-to-face communication.