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Author Question: Which of the following best describes globally standardized advertising? A) a campaign that is ... (Read 76 times)

Kthamas

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Which of the following best describes globally standardized advertising?
 
  A) a campaign that is identical in all markets
  B) a campaign that meets the legal and ethical standards of all countries
  C) a campaign that is similar but not identical from market to market
  D) a campaign that depends primarily on push rather than pull promotion

Question 2

The major objectives the firm wants to accomplish through pursuing a particular course of action are known as tactics.
 
  Indicate whether the statement is true or false


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snackralk

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Kthamas

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Reply 2 on: Jul 7, 2018
Wow, this really help


vickybb89

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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