Carmichael Candies, a U.S. firm, is considering the idea of entering the EU market through an international franchising agreement. What is the main advantage to Carmichael if the firm chooses this entry method?
A) avoidance of tariffs
B) independence from franchisee
C) potential public relations problems
D) high managerial and financial risks
Question 2
Which model of motivation deals with how people assess the consequences of their behavioral choices and how that assessment goes into their future choice of behaviors?
A) need-based model
B) process-based model
C) reinforcement model
D) perceptual model
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Management Information Systems: Managing the Digital Firm, 15th Edition
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