The ethnocentric approach to standardization versus customization is the most difficult to achieve. ...

Author Question: The ethnocentric approach to standardization versus customization is the most difficult to achieve. ... (Read 28 times)

jace

Hero Member
Posts: 541

on: Jul 7, 2018

The ethnocentric approach to standardization versus customization is the most difficult to achieve.

Indicate whether the statement is true or false

Question 2

Kodak's strategic alliance with its Japanese competitors reduced its risks, but perhaps negatively affected its profits.

Indicate whether the statement is true or false

International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9^th Edition

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helenmarkerine

Sr. Member
Posts: 324

Reply #1 on: Jul 7, 2018

Answer to Question 1

FALSE

Answer to Question 2

TRUE

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