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Author Question: The ethnocentric approach to standardization versus customization is the most difficult to achieve. ... (Read 19 times)

jace

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on: Jul 7, 2018
The ethnocentric approach to standardization versus customization is the most difficult to achieve.
 
  Indicate whether the statement is true or false

Question 2

Kodak's strategic alliance with its Japanese competitors reduced its risks, but perhaps negatively affected its profits.
 
  Indicate whether the statement is true or false
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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helenmarkerine

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Reply #1 on: Jul 7, 2018
Answer to Question 1

FALSE

Answer to Question 2

TRUE


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