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Author Question: Which approach to marketing allows the firm to provide essentially the same product or service in ... (Read 75 times)

imowrer

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on: Jul 7, 2018
Which approach to marketing allows the firm to provide essentially the same product or service in different markets and to use essentially the same marketing approach globally?
 
  A) polycentric
  B) geocentric
  C) multidomestic
  D) transnational

Question 2

Which round created the WTO?
 
  A) the Uruguay Round
  B) the Doha Round
  C) the Geneva Round
  D) the Tokyo Round
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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joneynes

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

A


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imowrer

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Reply #2 on: Jul 7, 2018
Thank you


joneynes

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Reply #3 on: Jul 7, 2018
No problemo


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