Author Question: Which approach to marketing allows the firm to provide essentially the same product or service in ... (Read 173 times)

imowrer

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Which approach to marketing allows the firm to provide essentially the same product or service in different markets and to use essentially the same marketing approach globally?
 
  A) polycentric
  B) geocentric
  C) multidomestic
  D) transnational

Question 2

Which round created the WTO?
 
  A) the Uruguay Round
  B) the Doha Round
  C) the Geneva Round
  D) the Tokyo Round


joneynes

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Answer to Question 1

B

Answer to Question 2

A



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