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Author Question: Which of the following communication strategies uses the same home-market product and marketing ... (Read 75 times)

waynest

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on: Jul 7, 2018
Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?
 
  A) product/communications extension
  B) product extension/communications adaptation
  C) product adaptation/communications extension
  D) product/communications adaptation

Question 2

Which of the following reflects the correct sequence of the marketing communication process?
 
  A) promotional message; encoding; decoding; feedback
  B) encoding; promotional message; decoding; feedback
  C) promotional message; decoding; feedback; encoding
  D) encoding; decoding; promotional message; feedback


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trog

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Reply #1 on: Jul 7, 2018
Answer to Question 1

A

Answer to Question 2

B


waynest

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Reply 2 on: Jul 7, 2018
Excellent

ryhom

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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