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Author Question: Which of the following communication strategies adapts both the product and its marketing ... (Read 29 times)

Frost2351

  • Hero Member
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  • Posts: 557
on: Jul 7, 2018
Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?
 
  A) product/communications extension
  B) product extension/communications adaptation
  C) product adaptation/communications extension
  D) product/communications adaptation

Question 2

Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication?
 
  A) product/communications extension
  B) product extension/communications adaptation
  C) product adaptation/communications extension
  D) product/communications adaptation


pratush dev

  • Sr. Member
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  • Posts: 321
Reply #1 on: Jul 7, 2018
Answer to Question 1

D

Answer to Question 2

C


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