Differences in culture, laws, and media availability imply ________.
A) that culture is a weak determinant of buyer attitudes toward the role and function of advertising
B) that international advertising expenditures tend to remain unchanged regardless of the firm's foreign operations
C) that it is seldom possible to duplicate in foreign markets the type and mix of advertising used in the home market
D) that it is difficult to influence buyer perception through media
Question 2
Cross-cultural proficiency is characterized by four key personality traits: tolerance for ambiguity, perceptiveness, valuing personal relationships, and flexibility and adaptability.
Indicate whether the statement is true or false
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