Author Question: Differences in culture, laws, and media availability imply ________. A) that culture is a weak ... (Read 123 times)

dbose

  • Hero Member
  • *****
  • Posts: 597
Differences in culture, laws, and media availability imply ________.
 
  A) that culture is a weak determinant of buyer attitudes toward the role and function of advertising
  B) that international advertising expenditures tend to remain unchanged regardless of the firm's foreign operations
  C) that it is seldom possible to duplicate in foreign markets the type and mix of advertising used in the home market
  D) that it is difficult to influence buyer perception through media

Question 2

Cross-cultural proficiency is characterized by four key personality traits: tolerance for ambiguity, perceptiveness, valuing personal relationships, and flexibility and adaptability.
 
  Indicate whether the statement is true or false


diesoon

  • Sr. Member
  • ****
  • Posts: 353
Answer to Question 1

C

Answer to Question 2

TRUE



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

For a complete list of videos, visit our video library