Author Question: Differences in culture, laws, and media availability imply ________. A) that culture is a weak ... (Read 83 times)

dbose

  • Hero Member
  • *****
  • Posts: 597
Differences in culture, laws, and media availability imply ________.
 
  A) that culture is a weak determinant of buyer attitudes toward the role and function of advertising
  B) that international advertising expenditures tend to remain unchanged regardless of the firm's foreign operations
  C) that it is seldom possible to duplicate in foreign markets the type and mix of advertising used in the home market
  D) that it is difficult to influence buyer perception through media

Question 2

Cross-cultural proficiency is characterized by four key personality traits: tolerance for ambiguity, perceptiveness, valuing personal relationships, and flexibility and adaptability.
 
  Indicate whether the statement is true or false


diesoon

  • Sr. Member
  • ****
  • Posts: 353
Answer to Question 1

C

Answer to Question 2

TRUE



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

For a complete list of videos, visit our video library