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Author Question: Critics of globalization say that global consumer-goods companies destroy ________. A) the ... (Read 74 times)

bcretired

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on: Jul 7, 2018
Critics of globalization say that global consumer-goods companies destroy ________.
 
  A) the homogenization of markets
  B) societal conformity
  C) free trade areas
  D) cultural diversity

Question 2

Which of the following questions needs to be addressed by managers to determine the organizational readiness to internationalize?
 
  A) What is the basis of the firm's competitive advantage?
  B) Where do people purchase the product or service?
  C) Who initiates purchasing?
  D) What economic, cultural, geographic, and other factors in the target market may limit sales?
International Business: The New Realities, Global Edition ¦ Cavusgil, Knight, Riesenberger ¦ 5th Edition
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alexisweber49

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Reply #1 on: Jul 7, 2018
Answer to Question 1

D

Answer to Question 2

A


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