Author Question: Consumer packaged-goods companies are the biggest users of sales promotion. Indicate whether the ... (Read 90 times)

Kikoku

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Consumer packaged-goods companies are the biggest users of sales promotion.
 
 Indicate whether the statement is true or false

Question 2

Which attitude rating scale offers respondents the greatest degree of freedom in providing answers?
 a. Itemized-ratings scale
  b. Semantic-differential scale
  c. Graphic-ratings scale
  d. Summated-ratings (Likert) scale
  e. Comparative-ratings scale



nothere

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Answer to Question 1

T

Answer to Question 2

c



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