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Author Question: Consumer packaged-goods companies are the biggest users of sales promotion. Indicate whether the ... (Read 92 times)

Kikoku

  • Hero Member
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  • Posts: 540
on: Jun 28, 2018
Consumer packaged-goods companies are the biggest users of sales promotion.
 
 Indicate whether the statement is true or false

Question 2

Which attitude rating scale offers respondents the greatest degree of freedom in providing answers?
 a. Itemized-ratings scale
  b. Semantic-differential scale
  c. Graphic-ratings scale
  d. Summated-ratings (Likert) scale
  e. Comparative-ratings scale


nothere

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

c


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