This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In about 100 words, summarize the difficulties companies encounter when they attempt to measure the ... (Read 81 times)

BRWH

  • Hero Member
  • *****
  • Posts: 553
on: Jul 7, 2018
In about 100 words, summarize the difficulties companies encounter when they attempt to measure the effectiveness of their online advertising campaigns.

Question 2

Write a paragraph in which you briefly outline the reasons for the decline in the use of banner adverting online.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ansleighelindsey

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jul 7, 2018
Answer to Question 1

The effectiveness of online advertising is difficult to measure. In 2004, a joint task force of the Interactive Advertising Bureau (IAB) and the Institute of Practitioners in Advertising (IPA) created a set of media measurement guidelines that all online advertisers can use to produce comparable ad view numbers. Although the task force guidelines have helped to establish measures of ad views, it is difficult to assess the effectiveness of online advertising because site visitors change their Web surfing behaviors and habits as they gain experience using the Web.

Answer to Question 2

Click-through rates now range from .3 percent to .5 percent, depending on the sites content. Although some recent research suggests that Web site visitors see and are influenced by banner ads that they do not click, advertisers are reluctant to pay for ads that do not produce directly measurable results.


BRWH

  • Member
  • Posts: 553
Reply 2 on: Jul 7, 2018
Gracias!

ryhom

  • Member
  • Posts: 366
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

The Reinstatement Procedure, a Measure of Craving The Reinstatement Procedure, a Measure of Craving
Performing a Spirometry Test to Measure Forced Vital Capacity Performing a Spirometry Test to Measure Forced Vital Capacity
The number of words correctly completed in the New York Times crossword puzzle increases with age ... The number of words correctly completed in the New York Times crossword puzzle increases with age ...
Common Root Words and Combining Forms Common Root Words and Combining Forms
Describe the Conceptual Forecasting Framework in your own words. Describe the Conceptual Forecasting Framework in your own words.
A patient is talking to the nurse about her husband’s abuse and attempt to strangle her. She ... A patient is talking to the nurse about her husband’s abuse and attempt to strangle her. She ...
Video: X chromosome inactivation in calico cats

For a complete list of videos, visit our video library