This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In about 100 words, summarize the difficulties companies encounter when they attempt to measure the ... (Read 142 times)

BRWH

  • Hero Member
  • *****
  • Posts: 553
on: Jul 7, 2018
In about 100 words, summarize the difficulties companies encounter when they attempt to measure the effectiveness of their online advertising campaigns.

Question 2

Write a paragraph in which you briefly outline the reasons for the decline in the use of banner adverting online.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ansleighelindsey

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jul 7, 2018
Answer to Question 1

The effectiveness of online advertising is difficult to measure. In 2004, a joint task force of the Interactive Advertising Bureau (IAB) and the Institute of Practitioners in Advertising (IPA) created a set of media measurement guidelines that all online advertisers can use to produce comparable ad view numbers. Although the task force guidelines have helped to establish measures of ad views, it is difficult to assess the effectiveness of online advertising because site visitors change their Web surfing behaviors and habits as they gain experience using the Web.

Answer to Question 2

Click-through rates now range from .3 percent to .5 percent, depending on the sites content. Although some recent research suggests that Web site visitors see and are influenced by banner ads that they do not click, advertisers are reluctant to pay for ads that do not produce directly measurable results.


BRWH

  • Member
  • Posts: 553
Reply 2 on: Jul 7, 2018
:D TYSM

sultansheikh

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

The nurse uses a noninvasive bladder ultrasound to measure the client’s bladder volume. The nurse uses a noninvasive bladder ultrasound to measure the client’s bladder volume.
Monopoly, patented in 1935, was an instant best-seller: Players risk all their assets in an attempt Monopoly, patented in 1935, was an instant best-seller: Players risk all their assets in an attempt
How many potential risks to the health of the embryo and fetus might a mother encounter in an urban ... How many potential risks to the health of the embryo and fetus might a mother encounter in an urban ...
Piaget was one of the first to go beyond observable behavior in an attempt to determine how infants ... Piaget was one of the first to go beyond observable behavior in an attempt to determine how infants ...
This mini clamp-on DMM is being used to measure the amount of battery electrical drain that is ... This mini clamp-on DMM is being used to measure the amount of battery electrical drain that is ...
Measure between terminal 30 and 87a. Terminal 87a is the normally closed contact, and there should ... Measure between terminal 30 and 87a. Terminal 87a is the normally closed contact, and there should ...
Video: Major Elements in Biological Molecules: Lipids

For a complete list of videos, visit our video library