Author Question: Bundling is the process of selling two or more products together for a price that is less than the ... (Read 58 times)

wenmo · **on:** Jul 7, 2018

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices.

Indicate whether the statement is true or false

Question 2

Identify and describe the various types of rich media ads and video ads and explain how each one works.

What will be an ideal response?

jackie · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

TRUE

Answer to Question 2

Rich media ads employ Flash, HTML5, Java, JavaScript, and animation, sound, and interactivity. These ads tend to be more about branding than sales. One type of rich media ad is an interstitial. An interstitial ad places a full-page message between the current and destination pages of a user. Interstitials are usually inserted within a single website and displayed as the user moves from one page to the next. The interstitial typically lasts 10 seconds or less, then moving automatically to the page the user requested. Interstitials can also be deployed over an advertising network and appear as users move among websites. The IAB also provides mobile rich media ad interface definitions (MRAID) to provide a set of standards designed to work with HTML5 and JavaScript that developers can use to create rich media ads to work with apps running on different mobile devices.

There are four main types of video ads. Linear video ads take over the currently playing video for a certain period of time. Nonlinear video ads run at the same time as currently playing video content and do not take over the screen. In-banner video ads are triggered by the user mousing over part of a banner ad and may expand to cover more area of the screen than the banner. Finally, in-text video ads are delivered when the user mouses over relevant text. The most widely used format is the pre-roll (followed by the mid-roll and the post-roll) where users are forced to watch a video ad either before, in the middle of, or at the end of the video they originally clicked on.