Which of the following portrays the individualized service benefit of a customer relationship management (CRM) system?
A) learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively
B) providing product information, sales status, support information, issue tracking, and so on
C) integrating all information for all points of contact with the customers so that all who interact with customers have the same view and understand current issues
D) providing integrated information which removes information handoffs thereby speeding both sales and support processes
E) enabling improved record keeping and efficient methods of capturing customer complaints that help to identify and solve problems faster
Question 2
In the order-to-cash process, checking credit is followed by ________.
A) collecting payment
B) creating an order
C) allocating stock
D) picking, packing, and shipping
E) preparing and sending the invoice
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