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Author Question: How can a good CRM system increase profits for a company? What will be an ideal ... (Read 92 times)

washai

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on: Jul 7, 2018
How can a good CRM system increase profits for a company?
 
  What will be an ideal response?

Question 2

When a dimension participates in a hierarchy, the database designer can normalize the dimension into a nested set of tables with 1:M relationships between them.
 
  Indicate whether the statement is true or false
Essentials of MIS ¦ Laudon, Laudon ¦ 12th Edition
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jaaaaaaa

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Customer relationship management uses information systems to coordinate all of the business processes surrounding the firm's interactions with its customers. The systems consolidate customer information from multiple sources telephone, email, wireless devices, traditional sales and marketing systems, and the webso that the firm can obtain a unified view of a customer. Understanding the customer allows a firm to increase the effectiveness of their marketing campaigns.

Answer to Question 2

TRUE


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