A nurse leader is attempting to attract experienced nurses to her ...

[tichca]

A nurse leader is attempting to attract experienced nurses to her unit. Which of the following marketing strategies should she use (select all that apply)?
 
  a. Disciplinary actions
  b. Professional development opportunities
  c. Workplace fun
  d. Shared governance
  e. Physician champions

Question 2

Carcinogens found in tobacco cause:
 
  a. a sedative effect throughout the body.
  b. cell activity in the body to cease.
  c. insensitivity to tobacco and tobacco smoke.
  d. mutation and cellular changes in body cells.

[allisonblackmore]

Answer to Question 1

B, C, D
A marketing application for nurse leaders and managers relates to workforce characteristics. Nurses who are employed make up an internal market, and the pool of nurses who are potential new hires make up an external market. In these instances, nurses are the customers. Nurse leaders can use marketing to increase customer retention and attraction. Highlighting department or unit characteristics deemed important, such as shared governance, professional development op-portunities, and workplace fun (Karl et al., 2010) provide details about the product.

Answer to Question 2

D

[tichca]

TYSM

[komodo7]

Excellent